Released on: October 24, 2007, 1:32 am

Press Release Author: Earhhware

Industry: Real Estate

Press Release Summary: Earthware are launching their new product \'Vitual
Neighbourhoods\' which allows th user to view 3D models and videos of exisiting and
\'off plan\' properties and the surrounding areas using Google Earth via YOUR website.
It is interactive allowing the user to where you click on each
property/school/location to get information relating to each (e.g. floor plans,
virtual tours, descriptions, OFSTED reports, price and availability).

Press Release Body: How would you like to be able to explore a new property situated
exactly where it's to be built, from the comfort of your home, before a brick is
even laid? This is exactly what Earthware's new product, 'Virtual Neighbourhoods'
offers, by allowing potential buyers to interact with a property and its surrounding
neighbourhood using Google Earth on their home PC.
'Virtual Neighbourhoods' use the most recent advances in technology, and aerial
imagery, to allow property to be visualised by potential customers in the most
compelling format - 3D! It can demonstrate the key benefits and features of a
property, and its surrounding locality, via the internet, or face to face. It is
also much more cost effective than traditional models, CAD and 3D imagery.
How does this work? Earthware creates 3D interactive models of properties and the
wider area of a property development (e.g. trees, roads etc.) and then place these
in their geographical context using Google Earth. This allows potential customers
to access "off plan" information in a visually compelling way. Earthware can then
add information specific to each property including virtual tours, property details,
floor plans, images, price and availability.
In addition, Earthware add key information to allow potential customers to really
understand the surrounding environment without the need for time consuming site
visits. These would include information on schools (say OFTED reports and school
web pages), health facilities (GP surgeries and hospitals including ratings),
transport links, local areas of interest, Estate Agent offices, pubs, restaurants,
supermarkets etc. and all these can be tailored to each client's needs.
Earthware then provide this information in a number of different formats to suit
each client. The most obvious may be via a website, however these can also be used
in Estate Agent offices, on display screens, on promotional DVDs, during
consultation phases of planning and as promotional gifts to potential customers - a
customer could even receive a 3D version of their own property on completion!
"We are really proud of 'Virtual Neighbourhoods'," says Neil Osmond, Operations
Director, "It is an innovative use of both mapping and technology to bring property
to life. It really helps in engaging potential customers and has the advantage that
it can be accessed by an internet connection, 24 hours a day, 7 days per week, from
anywhere in the world". "We really think that over the next few years, this kind of
approach will revolutionise off-plan marketing both in the UK and abroad."
'Virtual Neighbourhoods' also reduces the need for previously highly costly
promotional marketing items such as property models, CAD drawings and artist
impressions and has the additional advantage of being a fraction of the price.
'Virtual Neighbourhoods' was officially launched at PCS Expo at the Design Centre in
Islington on the 16th and 17th October. Earthware would also be pleased to offer a
demonstration of this new innovation and/or send a CD-ROM. Please email
info@earthware.co.uk, visit www.earthware.co.uk or call 0845 642 9880.


Web Site: http://www.earthware.co.uk

Contact Details: Earthware
11 Old School Walk, Arlesey, Bedfordshire, SG15 6YF Tel: 08456429880 Fax:
08456429881 Email: info@earthware.co.uk